- Titre
- Hey girls, let’splaywe are in a restaurant. Let’s imagine we’reat Mac Donald’s… Brands as social and cultural resources in children’s peer culture
- Créateurs - sans rôle
- V. Hemar-NicolasAngélique Rodhain - Université de Montpellier, Montpellier Recherche en Management - MRM
- Colloque
- Brands and Brand Relationship Conference (Boston, United States, 19/05/2014)
- Identifiants
- 9938252009311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-02100294
Acte de colloque
Hey girls, let’splaywe are in a restaurant. Let’s imagine we’reat Mac Donald’s… Brands as social and cultural resources in children’s peer culture
Brands and Brand Relationship Conference (Boston, United States, 19/05/2014)
Indicateurs
1 Consultations de la notice