- Titre
- Financial performance of store-within-store strategy in the french fashion industry
- Créateurs - sans rôle
- Paul Amadieu - Université de Montpellier, Montpellier Recherche en Management - MRMKarine Picot-Coupey - Centre de Recherche en Économie et ManagementJean-Laurent Viviani - Centre de Recherche en Économie et Management
- Contributeurs - sans rôle
- Eds R. Slotegraaf & D. Griffith
- Détails de publication
- 2013 American Marketing Association (AMA) summer educators conference proceeding - Innovating an collaborating in a global marketplace, pp.427-437
- Colloque
- 2013 American Marketing Association (AMA) summer marketing educators conference (Boston, United States, 09/08/2013–11/08/2013)
- Identifiants
- 9936195209311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- halshs-00880648
Acte de colloque
Financial performance of store-within-store strategy in the french fashion industry
2013 American Marketing Association (AMA) summer educators conference proceeding - Innovating an collaborating in a global marketplace, pp.427-437
2013 American Marketing Association (AMA) summer marketing educators conference (Boston, United States, 09/08/2013–11/08/2013)
2013
Indicateurs
1 Consultations de la notice