- Titre
- Exploring the mediating role of anticipated guilt between self-prophecy and purchase intention: an application to plastic bottled water
- Créateurs - sans rôle
- Bing Bai - Montpellier Research in Management - MarketingMarie-Christine Lichtlé - Université de MontpellierLaurie Balbo - Grenoble Ecole de Management
- Colloque
- 40ème Congrès de l'Association Française du Marketing (Paris, France, 05/06/2024–07/06/2024)
- Identifiants
- 99189431009311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-05441577
Acte de colloque
Exploring the mediating role of anticipated guilt between self-prophecy and purchase intention: an application to plastic bottled water
40ème Congrès de l'Association Française du Marketing (Paris, France, 05/06/2024–07/06/2024)
Indicateurs
1 Consultations de la notice