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Exploring the impact of customer mistreatment on salespeople’s emotion management and selling success: the key role of emotional authenticity
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Exploring the impact of customer mistreatment on salespeople’s emotion management and selling success: the key role of emotional authenticity

Michel Klein, Fanny Poujol et Christine Lai-Bennejean
Conference of the Global Sales Science Institute (GSSI) (Montpellier, France, 03/06/2020)

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