Résumé
Recent studies have shown that typography plays a fundamental role in communication, influencing the readability, perception and impact of a message. Through this theoretical article, we want to present a detailed literature review on typography and more precisely on emerging, so-called "responsible" fonts. Then, we want to highlight their impact on a communication strategy. We will first present an overview of the subject, then explore the potential research axes and the methodology we are considering of our project.