Determinants of Cross-Channel Integration Strategy: Evidence from the U.S. Retail Sector

Acte de colloque

L. Cao et Li Li

American Marketing Association Winter Marketing Educators Conference (Orlando, United States, 21/02/2014)

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Titre: Determinants of Cross-Channel Integration Strategy: Evidence from the U.S. Retail Sector
Créateurs - sans rôle: L. Cao
Li Li - Université de Montpellier, Montpellier Recherche en Management - MRM
Colloque: American Marketing Association Winter Marketing Educators Conference (Orlando, United States, 21/02/2014)
Identifiants: 9936984009311
Unité académique: Montpellier Recherche en Management - MRM
Langue: English
Type de ressource: Conference proceeding
Champs locaux: hal-02087008