- Titre
- Changing social behavior: A review of existing theories and a new model proposition
- Créateurs - sans rôle
- Calin Gurau - Université de Montpellier, Montpellier Recherche en Management - MRM
- Colloque
- Social Marketing Advances in Research and Theory Conference (SMART) (Chateau Lake Louise, Canada, 17/10/2014)
- Identifiants
- 9939819209311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-02096952
Acte de colloque
Changing social behavior: A review of existing theories and a new model proposition
Social Marketing Advances in Research and Theory Conference (SMART) (Chateau Lake Louise, Canada, 17/10/2014)
Indicateurs
1 Consultations de la notice