Résumé
As a contribution to the emerging field of corporate social responsibility (CSR) cognition, this research reports on the findings of an exploratory study that analyze the decision-making process of the CSR commitment by the SME (Small and Medium-sized Enterprises) ownermanager through the cognitive map. Using cognitive mapping as a tool for representing and analyzing cognitive patterns, the results of this research show that the motivations for the integration of CSR practices by SME managers are diverse. Therefore, for some managers, the CSR commitment is a strategic challenge in achieving the company's objectives and improving its image and for others the implementation of CSR is a real personal conviction without strategic calculation.