Résumé
The goal of this paper was to produce a shared instrument for evaluating business support in new business start-ups. Today, the public authorities try to supervise this business support and would like the dedicated bodies to gain in both professionalism and efficiency. Business support must now no longer be appreciated on the basis of a bilateral relationship but instead on that of a reticular dimension that connects those who are accompanied with a network of business support, itself in direct connection, perhaps even under the influence of, a group of public funding providers. New tools adapted to this context must be proposed. We chose the balanced scorecard developed in association with all the key players in business start-ups. Our results show that business support structures wholeheartedly agree with evaluation as a means of improving control of their servuction process. With this in mind, we have built a strategic map which we present here as a key for the future development of the shared evaluation tool. [PUBLICATION ABSTRACT]