- Titre
- A study of the impact of brand equity on idiosyncratic risk and the mediating role of analysts
- Créateurs - sans rôle
- Melissa Boeuf - Labex (Sweden)Philippe Aurier - Labex (Sweden)
- Colloque
- Marketing Strategy meets Wall Street VI Conference (Fontainebleau, France, 17/06/2019)
- Identifiants
- 9980603909311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-03126603
Acte de colloque
A study of the impact of brand equity on idiosyncratic risk and the mediating role of analysts
Marketing Strategy meets Wall Street VI Conference (Fontainebleau, France, 17/06/2019)
Indicateurs
1 Consultations de la notice