- Titre
- A study of the impact of brand equity on firm value and the mediating role of analysts
- Créateurs - sans rôle
- Melissa Boeuf - Labex (Sweden)Philippe Aurier - Labex (Sweden)
- Colloque
- 40th Annual ISMS Marketing Science Conference (Philadelphia, United States, 13/06/2018)
- Identifiants
- 9938264309311
- Unité académique
- Montpellier Recherche en Management - MRM
- Langue
- English
- Type de ressource
- Conference proceeding
- Champs locaux
- hal-03126599
Acte de colloque
A study of the impact of brand equity on firm value and the mediating role of analysts
40th Annual ISMS Marketing Science Conference (Philadelphia, United States, 13/06/2018)
Indicateurs
1 Consultations de la notice