Wine management and marketing: Opportunities for companies and challenges for the industry [Conclusion]

Chapitre d'ouvrage

Paul Amadieu, Foued Cheriet, Hervé Hannin et Carole Maurel

Wine management and marketing: Opportunities for companies and challenges for the industry, pp.245-251

2020

Résumé

coopetition

wine

business strategy

land strategy

viticulture

vineyard

climate change

prospective

innovation

wine sector

wine cooperative

france

trade

communication

marketing

sustainability

finance

international management

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1 Consultations de la notice

Titre: Wine management and marketing: Opportunities for companies and challenges for the industry [Conclusion]
Créateurs - sans rôle: Paul Amadieu - Labex
Foued Cheriet - Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences
Hervé Hannin - Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences
Carole Maurel - Labex
Contributeurs - sans rôle: Foued Cheriet
Carole Maurel
Paul Amadieu
Hervé Hannin
Détails de publication: Wine management and marketing: Opportunities for companies and challenges for the industry, pp.245-251
Identifiants: 99150456309311
Unité académique: Montpellier Recherche en Management - MRM
Langue: English
Type de ressource: Book chapter
Champs locaux: hal-03115262