- Title
- Storytelling and Narration of Authenticity: The Case of New Winemakers in Saint-Chinian
- Creators - without role
- Sarah Mussol - Université de MontpellierYosr Ben Tahar - Paris School of Business
- Contributors - without role
- ISTE Editions
- Publication Details
- Wine Management and Marketing 2nd Edition
- Identifiers
- 9937330909311
- Academic Unit
- Montpellier Recherche en Management - MRM
- Language
- English
- Resource Type
- Book chapter
- Local Fields
- hal-04966315
Book chapter
Storytelling and Narration of Authenticity: The Case of New Winemakers in Saint-Chinian
Wine Management and Marketing 2nd Edition
2024
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