L'email marketing

Book chapter

Caroline Lancelot Miltgen and Anne-Sophie Cases

E-marketing & E-commerce : concepts, outils, pratiques, pp.215-242

2011

Abstract

Marketing direct

Internet

E-marketing

E-commerce

Marketing direct

url

Find in HALView

1 Record Views

Title: L'email marketing
Creators - without role: Caroline Lancelot Miltgen - Groupe de Recherche Angevin en Economie et Management
Anne-Sophie Cases
Contributors - without role: Thomas Stenger
Stéphane Bourliataux-Lajoinie
Publication Details: E-marketing & E-commerce : concepts, outils, pratiques, pp.215-242
Identifiers: 9944868709311
Academic Unit: Montpellier Recherche en Management - MRM
Language: French
Resource Type: Book chapter
Local Fields: hal-01117076