- Title
- Le Marketing Social
- Creators - without role
- Laurie Balbo - Université de Montpellier, Montpellier Recherche en Management - MRM
- Contributors - without role
- Jean-Marc FerrandiMarie-Christine Lichtle
- Publication Details
- Le Marketing
- Identifiers
- 9938271809311
- Academic Unit
- Montpellier Recherche en Management - MRM
- Language
- French
- Resource Type
- Book chapter
- Local Fields
- hal-02102133
Book chapter
Le Marketing Social
Le Marketing
2014
Metrics
1 Record Views