Abstract
This chapter talks about local-localized and terroir simultaneously or undifferentiated like the consumer. It shows that the attributes of the terroir image of localized products are sources of trust for the local eater, confirming the thesis of A. Merle and M. Piotrowski, and underlined among the multiple motivations for eating local, the importance of origin in particular, and also of: proximity, transparency, the desire to consume responsibly and the search for a social link. The chapter aims to identify the values sought in the consumption of local products, and then to measure the effect of the dimensions of the image of these products on the perceived value, from a field study. It argues that consuming locally has an effect on eating together and on living together better. Finally, the chapter aims to verify the compatibility of the local eater and connected consumer through the literature.