Abstract
Agent-based simulation has long been used to study the dynamics of adoption and diffusion of innovations. However, the vast majority of these works are limited to an abstract and simplified representation of this process, which does not allow to explain the reasons for the change of opinion of an agent. In order to go further in the explanation of these changes, we present a generic model based on the theory of planned behavior and on formal argumentation. Each agent has the possibility to exchange arguments with another and to build its opinion on an innovation from the set of arguments it knows. An application of the model is proposed to study the adoption of communicating water meters by farmers on the Louts river (South-West of France).