- Title
- Marketing
- Creators - without role
- Jean-Marc FerrandiMarie-Christine Lichtlé - Université de Montpellier, Montpellier Recherche en Management - MRM
- Identifiers
- 978-2100711437; 9938370609311
- Academic Unit
- Montpellier Recherche en Management - MRM
- Language
- French
- Resource Type
- Book
- Local Fields
- hal-02100999
Book
Marketing
2014
Metrics
1 Record Views